links for bidders to read - you must be an expert in using these tools:
- http://www.google.com/websiteoptimizer
- http://wordpress.org/extend/plugins/google-website-optimizer-for-wordpress/
- wordpress
- mailchip
- google analytics
- google adwords

***************


Please check out this site: http://payoff.com/
for an example of the design style I would like to have and for the use of MailChimps for email address/form gathering.


***************


I would like to have a micro-web site built.

Most likely implemented in wordpress with a dedicated domain (for example: www.newETFproducts.com). This is to enable easy copy editing and my understanding is that wordpress stylesheets are an efficient way to do this.

The purpose of this micro-site is we are going to be testing google adwords ads that drive traffic to a landing page where we will collect a brief questionnaire.


******************

The web site will have 4 pages:
1. landing page (one version to start but eventually I want to have multiple versions for A/B - want to implement with google website opitmizer)
2. about us page (some sort of description plus a feedback form)
3. blog (that we can create additional posts on in wordpress)
4. our products (coming soon placeholder page)

At the top or bottom of each page there should be tabs to reach the other pages.


******************

The landing page will have 2-3 questions (draft question text - it should be easy to edit the questions in wordpress/mailchimp) and an email field for people to submit their email addresses to learn more when we launch:

Question 1: What do you want most from online investment-related websites? (Please pick the one that best applies)
i. News and information
ii. Insight about what逞ｴ happening in the markets
iii. Ideas for specific investments
iv. New investment products and strategies
v. Connection with a community of like-minded investors
vi. Education about investing generally

Question 2: What about a new investment product would be most appealing to you? (Please pick the one that best applies)
i. Gives me access to a strategy I couldn遞š get before
ii. I think it痴 a smarter way to invest
iii. Helps diversify my portfolio
iv. I think it will perform really well
v. Something distinctive I can talk about with friends

Question 3: please enter your email address so we can let you know more when our products are ready to launch (we believe in zero spam)

******************


I would like the landing page form, and maybe the about us page form (for feedback) to be implemented using Mailchimp.com forms. Mailchip seems to do a nice job of client-side javascript email address validating.