The Maxim Creative Group.


Brief:


To create a flash introductory movie incorporating the re-branding of the Maxim Creative Group. This will be used on the home page of the new Maxim Creative Group website. The brief is open for artistic input.


Overview:


The Maxim Creative Group is a retail design company specialising in store interiors and point of purchase materials. They offer a full retail design, manufacture and installation services to many large retailers and brands in the UK.


The new brand reflects a professional and corporate approach whilst demonstrating an innovative and creative twist (The Maxim Creative Group are NOT to be viewed as a faceless, boring corporation).


See attached branding visuals and draft website ( http://www.retaildisplaysystems.co.uk.server320.dnpserver.com/ ) for more information. The new flash imagery needs to complement this overall look.


Flash needs to incorporate:


1. The Maxim wave


2. The Maxim Logo


3. Photos


4. Words


5. Quotes


Technical specification:


1. The movie needs to last between 10-15 seconds


2. The movie will NOT be looped, so it needs to end on a strong image/quote/branding-wave.


3. Music/sound is optional; we do not believe it will be essential.


4. The movie needs to be 958 x 304 px.


Client creative thoughts:


The waves entering from the left as individual lines making their way across the screen dragging words and/or pictures behind them. It could maybe end on a strong retail picture with a summary of Maxim's service offerings.


Overview:


Open brief, but needs to stay on brand, clean and classy.


Timing:


Initial response, together with examples of previous work, initial ideas for approaching this brief, a cost and a timeline are required by Friday 30th October 2009.